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Priority lead:
Stewart Edgar

Chief Fire Officer, Gloucestershire Fire and Rescue Service

What are the key requirements for the safe and social driving priority?

  • That people are able move around our communities in safety and with as much ease and convenience as possible
  • That the police will enforce the law when necessary, but we will all work to reduce offending and antisocial driving

How priority lead Steward Edgar is going to deliver the safe and social driving priority

This is a brief introduction into how work is developing under ‘Safe and social driving’ and if you want more details, you can find it in what we call the Delivery Plan here.

It is my responsibility to see that the aim of the ‘Safe and social driving’ priority is fulfilled. As the Police and Crime Commissioner has pointed out, it is the only priority where lives are lost. We are dedicated to doing all we can, by working closely with our partners to prevent this from happening.

Our approach is evidence-based and the areas we are targeting include:

  • educating young road users through post 16 education and other agencies
  • prevention work with older road users and our partners
  • innovative and evidence based safe and social driving campaigns
  • intelligence-based tasking and co-ordination of police resources and staff
  • targeted road safety operations in areas of need
  • continuation of a road safety academy which delivers training for our partners and communities

A Safe and Social Driving Coordinator has been appointed to facilitate the delivery of the plan. This involves multi-agency working with our partners, especially colleagues within Fire and Rescue and the police (including the Special Constabulary). The post also has strong working relationships with the voluntary and education sector. The role is to research, create, train and deliver education programmes which are innovative and individualized to our target audiences.

The Safe and Social Driving Coordinator is embedded in the Road Safety Partnership (RSP) that has its base in my Fire Service HQ. This role complements the partnership’s overall aim of reducing the number of people being injured on our roads, whether they drive, ride, cycle or walk. The RSP is effective; casualties in Gloucestershire have reduced by 57% during the past 10 years and not only does this remarkable achievement represent almost 10,000 fewer people being injured on our roads, the value of this prevention is nearly £250 million!

I am proud of the work that the RSP delivers and delighted that 'Safe and Social Driving' is an important part of what we all do for the safety of the community we serve.

Safe and social driving

Priority delivery plan

If you would like to read the delivery plan, please click on the icon below

Projects supported under safe and social driving

  • Gloucestershire Group of Advanced Motorists
    The project is designed to encourage more people, especially the newer and younger drivers under 25 years of age to develop their driving skills to an advanced level. The aims are to improve road safety, prevent accidents and deaths and injuries, which will be achieved by the increased number of advanced drivers.
  • Exstoria
    To flexibly document the story of a serious RTC involving two young male drivers so it can be used as the core for the county’s very first, safe and social driving, interactive theatre roadshow.
  • Under 17 Driver
    This project is designed to reduce the number of road traffic accidents and collisions (particularly KSIs), and convictions amongst the most vulnerable driver group i.e. novice drivers aged 17-24.
  • Road Safety Partnership - RSP
    Drive iQ is an evidence-based, online education platform for novice and young drivers. It provides a virtual experience of driving in town, in the countryside, and in all conditions. It works by accelerating frontal lobe maturation and improves the skills often neglected by young drivers, such as anticipating danger, risk management, emotional response, eye scanning, impulse and being a responsible passenger.
  • Forest Of Dean Road Safety Liaison Group
    Production and distribution of specific literature relating to driving in an area where wildlife roaming on the roads is prevalent. i.e. The production of road signs, leaflets and bumper stickers. To improve the knowledge of visiting tourists to the area and locals as well of the likelihood of roaming wildlife on all roads in the area. Reduce speed and thereby improve the quality of life for local residents. Improve driver knowledge of the area and reduce speed related events/complaints.
Page last updated: 21 February 2018