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Priority lead:
Stewart Edgar

Chief Fire Officer, Gloucestershire Fire and Rescue Service

What are the key requirements for the safe and social driving priority?

  • That people are able move around our communities in safety and with as much ease and convenience as possible
  • That the police will enforce the law when necessary, but we will all work to reduce offending and antisocial driving

How priority lead Steward Edgar is going to deliver the safe and social driving priority

This is a brief introduction into how work is developing under ‘Safe and social driving’ and if you want more details, you can find it in what we call the Delivery Plan here.

It is my responsibility to see that the aim of the ‘Safe and social driving’ priority is fulfilled. As the Police and Crime Commissioner has pointed out, it is the only priority where lives are lost. We are dedicated to doing all we can, by working closely with our partners to prevent this from happening.

Our approach is evidence-based and the areas we are targeting include:

  • educating young road users through post 16 education and other agencies
  • prevention work with older road users and our partners
  • innovative and evidence based safe and social driving campaigns
  • intelligence-based tasking and co-ordination of police resources and staff
  • targeted road safety operations in areas of need
  • continuation of a road safety academy which delivers training for our partners and communities

A Safe and Social Driving Coordinator has been appointed to facilitate the delivery of the plan. This involves multi-agency working with our partners, especially colleagues within Fire and Rescue and the police (including the Special Constabulary). The post also has strong working relationships with the voluntary and education sector. The role is to research, create, train and deliver education programmes which are innovative and individualized to our target audiences.

The Safe and Social Driving Coordinator is embedded in the Road Safety Partnership (RSP) that has its base in my Fire Service HQ. This role complements the partnership’s overall aim of reducing the number of people being injured on our roads, whether they drive, ride, cycle or walk. The RSP is effective; casualties in Gloucestershire have reduced by 57% during the past 10 years and not only does this remarkable achievement represent almost 10,000 fewer people being injured on our roads, the value of this prevention is nearly £250 million!

I am proud of the work that the RSP delivers and delighted that 'Safe and Social Driving' is an important part of what we all do for the safety of the community we serve.

Safe and social driving

Priority delivery plan

If you would like to read the delivery plan, please click on the icon below

Projects supported under safe and social driving

  • Mini Coppers

    Gloucestershire Constabulary
    School parking is always an issue with children's safety being the biggest concern. The pupils will become those enforcing the safety message to parents and members of their community as well as being educated in school to pass on the safety advice. The MINI COPPERS will patrol and monitor the situation hopefully having a positive outcome on the situation as the message is coming direct from parents own children.
  • Bike Shack Plus

    GL3 Community Hub
    • The GL3 Community Hub seeks to increase road safety, reduce anti-social behaviour and help young people become active citizens and responsible adults. We will also use the project as a tool to recruit new volunteers and engage with family and older people.
  • Drive iQ Gloucestershire

    Road Safety Partnership - RSP
    Drive iQ is an evidence-based, online education platform for novice and young drivers. It provides a virtual experience of driving in town, in the countryside, in all conditions. It works by accelerating frontal lobe maturation and improves the skills often neglected by young drivers, such as anticipating danger, risk management, considering emotional response, eye scanning, impulse and being a responsible passenger.
  • Safer Communities

    Rodborough Road Safety Working Group
    To use new technology to control speeding. Mobile, cloud technology number plate recognition cameras, to control speed (camera manufactured by MAV Systems Ltd).
  • Thank-you for Keeping me Safe

    Gloucestershire Constabulary
    The project delivers road safety advice at the school gate to primary school children by involving them in awareness sessions with local officers and road safety experts. By learning about safety outside the school gates children will discuss the issues at home and deliver the important messages to their parents/grandparents etc. During an official launch Colin the Crocodile mascot will visit the school paving the way for a long term road relationship with local officers. The aim of the campaign is to both raise awareness of road safety but to also reduce near miss collisions and the perception of danger outside schools.
Page last updated: 17 February 2017